Philosophy

Neetu Malik is an entrepreneur / apparel sales representative who is a visionary in relating to fresh talented fashion designers and helping them develop their product and business in their market niche. As a savvy business woman with over 20 years experience in the fashion industry, Ms. Malik has a personality that exudes confidence. This combined with her creative foresight has allowed Ms. Malik to take such designers as Bodil, a local LA designer from Denmark , and expand her business nationally in less than 5 years, accounting for an increase in net revenues by 20 percent.

Her foresight has not only benefited her designers/manufacturers but also her retail account base. Ms. Malik's focus is not only on the bottom line, but on building a long term relationship with her clients. She realizes that their success is quintessential to her success. Furthermore, Ms. Malik has always shown that in addition to her mastery of merchandising, sales, and business management, she has a keen sense of what the end user desires and needs. Due to this, her accounts put their full trust in her to direct their seasonal buying which has continually led to increased business for them.

After leaving her hometown in India , Ms. Malik earned a an accounting degree in London . It was here that Ms. Malik discovered the passion that would shape her professional career. She started working for an international women's apparel manufacturer. Ms. Malik played a vital role in helping the company's growth and expansion to the US . At the age of 21, she opened up the company's first U.S. office. During this process, she discovered her creative nature and her talent for merchandising. The idea of combining her accounting / business skills and artistic flare directed her long term career path.

Ms. Malik further expanded her experience working for numerous apparel companies in the US in various categories varying from “budget” to “better” merchandise, like California Ivy, Sweet Talk. Building on these experiences, Ms. Malik finally decided to open her own apparel showroom – Neetu Malik, Inc. – in the California Mart. In the past nine years, the company has consistently grown in a highly competitive industry. For the last 5 years the company's net revenue have increased 15 percent yearly along with a 10 percent growth in the account base.